New York Lottery Wins Multiple First Place Honors at the 2026 NAS...

Creative Campaigns for the Million Dollar Raffle and Year of the Horse Earn Top Recognition

The New York Lottery today announced it won multiple awards at the 2026 North American Association of State and Provincial Lotteries (NASPL) Awards, including five first-place winners. The annual awards recognize the very best in lottery marketing, advertising, and communications from across North America.

The New York Lottery’s creative campaigns once again stood out in highly competitive categories, securing five first-place wins and eight runner-up finishes.  Created in partnership with McCann New York, the wins highlight the Lottery's commitment to engaging, innovative, and culturally resonant advertising across television, digital media, out-of-home installations, and responsible gaming initiatives.

NYS Gaming Commission Division of Lottery Director Gweneth Dean said, “These awards reflect our dedication to creating memorable campaigns that resonate with New Yorkers. We strive to balance the excitement of our games with a strong commitment to safe play. Most importantly, the success of these campaigns brings in vital funding for New York State's public K-12 schools and programs.”

The New York Lottery’s 2026 NASPL Award achievements include:

First-Place Winners

• Out-of-Home (Poster/Mural): Million Dollar Raffle – Staten Island Ferry Takeover

Runner-Up Honors

• Television Advertising (Instant Games): Multiply Your Benjamins
• Special Category (Use of Humor – Television):  Multiply Your Benjamins
• Radio Advertising (Multicultural/Community Engagement): $500,000 Year of the Horse – Carrots
• Special Category (Use of Humor – Radio):Million Dollar Raffle – Town Crier
• Out-of-Home (Experiential/Installation):  $1,000,000 Must Love Dogs Lint Roller Activation
• Digital/Social Media (Social Media – Advertising Not Fitting Another Category): Xtra Multiplier Benjamins Activation
• Hickey – Sponsorship Event Activation: Xtra Multiplier Benjamins Activation
• Responsible Gaming Communications (Coordinated Campaign): Responsible Gaming Campaign Bundle

The NASPL Awards are judged by a panel of lottery industry professionals and creative experts, evaluating entries on criteria such as originality, execution, and overall effectiveness.

The New York Lottery continues to be North America's largest and most profitable Lottery, contributing $3.65 billion in Fiscal Year 2025-2026 to benefit public education in New York State. 

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