SwimRight Academy to open Rochester location Sept. 5

SwimRight Academy will open a new Rochester facility on Sept. 5, bringing Olympic-inspired swim instruction and water safety education to local families. The program is designed for children of all ages and will offer year-round lessons in an indoor setting.

Why it matters: - Swim lessons and water survival skills can reduce risk for children around pools, lakes and while traveling. - The Rochester opening gives Western New York families a year-round option for water safety education, including during colder months. - The academy is aimed at building confidence as well as technical swimming ability.

What happened: - SwimRight Academy will open its newest location in Rochester on Sept. 5, 2026. - The academy is designed to serve children of all ages. - Enrollment is already open ahead of the grand opening. - Families can contact the academy directly for program information and enrollment details.

The details: - SwimRight Academy was founded by four-time Olympic gold medalist Lenny Krayzelburg. - The program emphasizes progressive instruction that develops both swimming technique and water survival skills. - Offerings range from infant swim lessons to advanced instruction for older children. - The Rochester location will use certified instructors. - The academy will operate in an indoor environment, allowing lessons to continue throughout the year. - The program is positioned for families in Rochester, Western New York and the Finger Lakes region. - The academy points to neighborhood pools, regional lakes, water parks and family vacations as places where water safety matters.

Between the lines: - The opening taps into a broader shift toward viewing swim instruction as a safety skill, not just a seasonal activity. - Krayzelburg's Olympic background gives the brand credibility that may help it stand out in a crowded lessons market. - The indoor model removes a common barrier for families who want consistent instruction outside the summer season.

What's next: - Rochester families can sign up now before the Sept. 5 opening. - The academy is expected to begin serving local swimmers once the location opens. - Parents seeking class placement can reach out directly for enrollment details.

The bottom line: - SwimRight Academy is betting that year-round, safety-first swim instruction will resonate with Rochester parents looking for more than basic lessons.